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Why You've Got To Check Out Today's Episode:
Too often, small business owners see their website as nothing more than a digital business card. But what if your website could do much more? According to CJ Gilbert, web developer and consultant, your website can actually become one of the most powerful tools in your business when you know how to use it.
In this episode, CJ shares how most business owners are missing out by treating their websites as static pages. Instead, he encourages us to see a website as a dynamic system that should actively bring in leads, serve customers, and free up valuable time.
The breakthrough comes when you stop thinking of your website as a technical headache and start thinking of it as a living extension of your business. CJ explains that with the right setup, your website can:
Attract and educate ideal clients
Streamline communication with tools like forms, scheduling, and automation
Save time by answering FAQs and providing resources automatically
Drive sales by guiding visitors toward clear calls-to-action
The biggest learning is that a website should not just sit online. It should work for you around the clock. CJ challenges business owners to ask themselves: Is my website costing me money, or is it actively helping me grow?
If you have ever felt frustrated with your website or wondered how to get more out of it, this conversation will help you see it in a whole new light.