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Transcript:

[00:00:00] Kathi Burns: Hi there. I'm board certified professional organizer Kathy Burns. I'm really glad you're here. This podcast is designed for busy entrepreneurs just like you, who wanna take better control of your business and move forward with less trust and more success. If this is your first time listening, then thanks for coming. The Organized Energized Podcast is produced for your enjoyment and show notes are found at thepodcast.organizedandenergized.com. Come back often and feel free to add this podcast to your favorite RSS feed or iTunes. You can also follow me on Twitter at Organized Energy and Facebook. All links are in the show notes. Now, let's get into the show.

Hi everyone. Thanks for joining me. Today we're gonna talk about how to set and achieve better goals, and I have Sarah Duran on with us today because she's an operational expert. She's been over a decade helping people and other organizations turn their ideas into action. On top of her business strategy expertise, she's also a coach and she helps solopreneurs live up to their highest potential. Sarah takes her expertise as a consistent six figure freelancer and combines it with her background in curriculum design, facilitation, and coaching to give solopreneurs the support to get what they need out of their work every single day. You're going to love this interview, so hang tight and we'll be right back with Sarah.

Hi everyone. I'm back. Thanks so much for joining us today. We're going to talk about goals, not just any goals, but the best goals that you could set for your company. And I'm with Sarah Duran, and she is with Fruition Initiation, right? Did I get that right?

[00:01:43] Sarah Duran: Initiatives.

[00:01:46] Kathi Burns: There we go. Anyhow, we're gonna take the initiative from her to you and have you set some goals that are really good for yourself. So thanks Sarah for joining us. It's really nice to have you on the show.

[00:01:57] Sarah Duran: Yeah, thanks so much for having me.

[00:01:59] Kathi Burns: Yeah. So I know you've been a solopreneur for a while and you're rocking it as a solopreneur. So talk to me a little bit about your background. How did you get into this space where you're helping other solopreneurs?

[00:02:12] Sarah Duran: Sure. So my solopreneur journey happened by accident, which I think happens to a lot of us actually. I started my careers as a teacher and then from there progressed into the nonprofit sector where I was doing a lot of project management. And I woke up one day and was like this isn't working for me anymore. I describe it as like my first early midlife crisis. And so I quit my job. Best job I had ever had. It had checked all of the boxes that I had set out for myself to check, and I still wasn't feeling like happy and fulfilled. And so I didn't quit my job, like planning to go out on my own as a entrepreneur, but I ended up taking some contract work to make ends meet while I was figuring out what my next step was gonna meet. And that contract work turned out to be pretty lucrative. People kept asking me to do more work for them. And so after, let's see, about a year of doing contract work, I incorporated my business and decided to make it a real thing and acknowledged what the universe had been telling me the whole time that like this is what I was supposed to be doing. And so for the last that's about eight years ago this summer actually. And what I've been doing for the past eight years is I wear a bunch of different hats. I run a freelance project management business where I help businesses and universities run large scale projects. And so I'm a professional project manager and I do project strategy and goal setting and business strategy with universities and entrepreneurs. And then over the last I would say three to four years, I realized that I had been a, I had worked really hard and b, I had been very lucky to discover this level of freedom in working for myself and wanted to be able to help other people do the same thing. And so I started it was like pretty messy in the beginning. I was like, I'm not totally sure what this means. I started writing a blog. I started offering one-on-one coaching with other solopreneurs. And that has definitely progressed over the last three years to get, I think more dialed in on exactly who I serve in that phase, that section of my business. And so that's what I continue to do today, I run a project management company and I am a coach and content creator that specifically helps freelancers consultants and solopreneurs.

[00:04:37] Kathi Burns: I love that. I love that you followed your little itch. You're like, I, this is a great job, but it's just not floating my boat. So were you doing curriculum and whatnot, curriculum design for the nonprofit at that point?

[00:04:49] Sarah Duran: At that point I was actually managing a programmatic arm of a specific nonprofit. And it was great. Again, one of the best jobs I had ever had in my life. But mostly in my nonprofit work I was doing like operations and project management, which is how I spun that off into doing what like one side of my company does today.

[00:05:09] Kathi Burns: Yeah. That's fantastic. Congratulations on eight years doing your own thing and following your bliss, so to speak. I think that's what a lot of us on this podcast that are listeners are doing the same thing or considering it. If you had any advice for people who are just feeling that itch, what would you tell them?

[00:05:28] Sarah Duran: I would say that life is too short to ignore it. So I think that we get whether you work for yourself or imagining working for yourself I think we all get into a place where we think that there are certain things that are going to make us happy and maybe those aren't exactly the things that like we have defined as what make us happy. And so I would say don't ignore your instincts. I think we can get into a place where someone I was talking to the other day, I was like, how's work? And he was like, pays the bills. And I was like, that is a very low bar. That is not, that is a low bar for what work should be. And so I would say I would say take the risk. There's lots of other things that if taking the risk means starting your own business, then like I have other like more specific things there, but like how to do that. But I would say life is too short to continue to go to work every day and hate what you do.

[00:06:21] Kathi Burns: I totally agree, and I think it's funny that you quit your job and you didn't really know that you were gonna be a solopreneur. You're just like, I just gotta get outta here and something's going to bring forth to me. And tell me about your first client after you quit your gig. How'd that first client happen and what happened with it? What type of work were you doing?

[00:06:40] Sarah Duran: Oh, that's a great question. What I was doing as a contractor, which I, those, some of those folks ended up being one. Some of my first clients is I actually have a kind of a weird niche where I manage large scale research projects for universities. And so I was managing a couple of research projects and then I got referred to someone who worked at the University of Colorado and was embarking on this like very large scale, long term research project that had very complicated logistics. And someone referred her to me and she was my like, actual first client after I started my business. And she's still my client today. She is my longest running client. I love her to the ends of the earth and hope that we continue to work together forever and ever. But she was definitely like, I came highly recommended and she had a lot of faith in me for getting started.

[00:07:32] Kathi Burns: Wow. That's fantastic. What's the favorite part of your job? What's your favorite thing to do with what you're doing now? Because I know you're multifaceted and I know we're going to talk about goals here in a bit, but what's the favorite part of your, do you like all of it? For me, I like, being a Gemini, I like doing all of it. So you, I can't say a favorite, but do you have a favorite type of work that you like to do that just really makes you sing?

[00:07:59] Sarah Duran: Yeah, I have a couple, like I think that I've discovered over the last few years that like writing is a very, is very fulfilling for me, which I didn't really realize that until I started writing the type of blogs. And now I have a Substack too that I write specifically for solopreneurs. That is something that I think is helps me really like process. So like I have ideas about maybe this is a framework or maybe this is a process that like I've gone through and maybe I could help replicate for others to go through. And oftentimes it's through the process of writing that I'm able to solidify those ideas. Like I don't actually know the answer until I start writing it down. And but that's like a very internal thing. And I think what's nice about what what I do and I think working for yourself in general, because you can design it however you want, is I think that checks a box of what I like to do, like alone and focus time by myself. But I also love, like I do one-on-one and group coaching with my solopreneur clients. I love being able to like, sit in those spaces and interact with people in community and be able to just have a place where solopreneurs can talk about the struggles of solopreneurship together because it can be very isolating. And so I think that's like the opposite side of the spectrum where it's like being with other people usually via Zoom that share, similar work or similar like types of work is also very invigorating.

[00:09:22] Kathi Burns: Yeah. I love that. I like that you have the internal and the external, and I find that as solopreneurs, we are very much isolated. Thank goodness for Zoom. Actually, it's a great thing now that we're all on Zoom and we can now meet up more easily. I know I love my group coaching program and I love being able to be around other like-minded people and help them, as they need it. What do you find is the number one challenge that your groups seem to struggle with. If you can identify one.

[00:09:54] Sarah Duran: Yeah, totally. I think that the number one challenge and this is definitely like the way that I've progressed in my solopreneur journey too, is just realizing that like your business needs to instantly adapt as your life changes. And so I think, same as if you have a quote unquote nine to five job it's so easy to be like, okay, I found the dream job. I checked the box, I stay here for 30 years, I get my pension, I go retire, I walk off into the sunset. And that's not, I don't think that's ever actually been how work works, but we were conditioned to think that's how work works. And so for solopreneurs I think actually the level of control and empowerment that you have over your work can be a little bit intimidating because you literally can change whatever, what you do and how you do it and who you do it for, whatever you want.

[00:10:46] Kathi Burns: Yeah. Just like that.

[00:10:48] Sarah Duran: Yeah. And but it can be scary, like a recognizing that's true can be like a revelation and then unknowing how to change things can be really intimidating because it takes a lot of like blood, sweat, and tears to build up a successful business on your own and coming to a place where you're like maybe I need to tweak something or maybe I need to completely try something different, can feel really intimidating. And so I think just helping people under, helping people have a supportive structure and system to be able to reinvent things for themselves is like the, that's I think my mission in the world. And that is the like biggest thing that I find people coming to me with over and over again.

[00:11:30] Kathi Burns: Wow. Okay. So this is so cool because we're in parallel universes, cause I feel like the only thing constant is changed. And as entrepreneurs, we're gonna change no matter what. And the idea is, you are helping them facilitate change with premeditation and maybe some foresight, especially because you've done curriculum development and you've got that project management background that you can help them say, okay, it's not that scary. You can take this one step to move forward the dial. And I agree. There's so many moving parts as a small business owner, you're not quite sure. Like I find that my clients, they're not quite sure. They know something's not working, but they're not quite sure what part is broken. Or maybe they have two things that are fighting against themselves that are duplicated systems and they haven't figured out, because we're shiny object people, right? They're like, oh, I think I need that. Add that one. And then all of a sudden you have two things trying to do the same thing. I find that happens a lot. I'm sure you do too with your clients.

[00:12:26] Sarah Duran: Yeah. I think getting the helping people get clarity around the right way to move forward is like the number one thing because I think we all, and that's like really hard to do by yourself. I've done the exact same thing with my business where I will like, Sit there and be like, okay, like I'm gonna make a strategy. I'm gonna change this thing. I'm gonna figure out what needs changes. I'm gonna go do the things that I need to do to change it. And it's just really hard to do that type of thinking in isolation. Because it, you have to really dig deep to understand like what are the underlying what are your underlying motivations and what do you need to get out of your business in order to design the right way to move forward? And I think it's that like upfront deep work that like people often miss. And then implementing, start implementing a bunch of things that like actually aren't gonna get them where they need to go.

[00:13:15] Kathi Burns: Yeah. Being reactionary and I think as you're getting ready to make change, I totally agree with you, Sarah, that having someone that you can just say, Hey, I'm thinking about doing this. What do you think? Having a colleague of peers or mentors around you, they can say, yeah, I think you should do that. Like I think that, the most successful people have coaches that they at least they can bounce things off of so that it's not so scary to take that next step forward. You're doing really good work in the world. Okay, so this is the, this. Now we're gonna talk about goals. So the whole top of this hour is all about how to create the right goals for your business. So can you talk a little bit about goal setting and what you recommend for people as they climb new vistas and achieve, looking towards the top of that mountain to a new goal.

[00:14:03] Sarah Duran: Sure. So I think it ties into a lot of the things that we've talked about already. I think that you, like you said, the only thing that's certain is change. And a lot of times we start off with setting these like super long-term concrete, quote unquote smart goals with numbers and metrics and deadlines. Only to realize that like in six months everything is gonna be different and maybe that goal is irrelevant. Or maybe like our tactics completely changed, or maybe we achieved it in a different way, like we didn't meet the number. But like we actually did check the box. And so when I talk to people about goal setting, there are four things that I like to remind them of. The first one is to think about qualitative instead of quantitative goals. So what does success look like and feel like? Not like what is the number? So instead of I'm gonna get 10 clients by the end of the year, it's I wanna grow my business in order for X to happen. What does it look like and feel like to have that level of growth by the end of the year? The other one is to think ambitiously but ambiguously. So I often think that we can get to a place where we have, are like super focused on this is the thing that is going to check that box for me. Which again, if you're setting a qualitative goal and you're like, okay, this is what it looks like and feels but I don't know exactly what that thing is. You're able to move through a flexible plan and see what comes up and follow some different pathways to see what happens. I often say that most of the, almost all of the best things in my life I never saw coming. And so if I had set out to say I am going to, eight years ago, if I was like, in eight years I will be running X business, I would've nev like that would've never occurred to me. And I would've been following some long-term plan that led me to. Into something that I like didn't actually want. I think that also allows people to dream bigger. So not limiting to yourself to what you think is possible in this moment. The other thing that I like to have people focus on is short cycle planning. And so I suggest never setting a goal more than six months in advance. I help people set milestones usually quarterly. So what would a milestone look like three months, six months, or a year from now? And then you're only making plans within that quarterly increment. And so that means that if you've made a plan, if you've mapped out your entire year, it's completely useless because you're gonna hit six months down the line, everything is gonna have changed. You're gonna have no point of reference. And so that I think is that I think is the biggest one which feeds into the last one, which I think is timelines, not deadlines. So making sure that you are focused on, I don't want, if you have no time boundaries around your goals, then they're never going to happen. So you need to have some, you need to make them time bound in some way. But without setting hard deadlines that again are just, they make us feel like things are more certain than they are. I think a lot of quote unquote smart goal setting strategies, just continue to trick us into thinking that we know what life is gonna be like in six months or a year or five years when we don't. And so this helps us to manage the anxiety of uncertainty by having these like flexible plans and knowing that things are structured and we're gonna keep revisiting things but also help us keep our goals relevant to who we are and where we are in this moment.

[00:17:28] Kathi Burns: Yeah, because we change in six months we're completely different, especially as entrepreneurs, we're completely different people. We've learned so much. We've, had good things and bad things happen to us, and then our perspective has changed. I am with you on that, that I think that is so important to know how am I going to feel about this? How do I want to see it like what's it going to bring to me? Not like I'm going to make $50,000, and blah, blah, blah. It's more like, how are you going to feel? I'm going to feel empowered, I'm going to feel motivated, I'm going to feel inspired. I will have reached this milestone. So I absolutely love your tactics and your techniques. We're on similar wavelength with this because I think that you really. I always say, you can't give God a four color brochure, right? So it's get your ideas of how you want to feel and what it's going to be like for you. And then, set these little stepping stones as you call the mile, the bigger milestones and to reach your goals. I love it. Yeah. I can see why you're doing really well in the world. Absolutely. Tell me about the biggest obstacle that you've had to face as a solopreneur. What happened? Do you have an experience and how do you dig your way out of it? Because we all have these ups and downs and crazy things happen in our business.

[00:18:43] Sarah Duran: Sure. I would say Trying to figure out how to grow my coaching and my content business has been definitely the biggest struggle. I think that there's tons of information out there that leads you to believe oh, just create an online course and you're gonna be a millionaire. Or if you have good content, like your blog is gonna have, 5,000 subscribers in a few months. And I think that is all much more complicated and nuanced then the internet leads you to believe. And so I would say that since I would say also going back to what we were just saying is that when I started that stuff, I didn't actually know what, why I wanted I knew deep down, like I, this is important to me and I know I can help other people do it, but I didn't know what is, what do I want this to look like in the end. I was just like, I'm just gonna try some things out and see what happens. And so I've had to. I've had to rebuild that over and over and over again. Every time I learn something new. As I evolve as a solopreneur, as I evolve as a writer, as I evolve as a coach I had this picture in my head where I was like, I'm gonna build this course, it's gonna be quote unquote passive income. Hundreds of people are gonna buy it every month, and I'm just gonna sit back and rake in the money. And that's not the way it works. And rightfully like I also think that again, like having static, non evolving content out there is also not like the right way to help people make growth on their own business. And I think that I've had to adapt over and over again how I'm thinking about it, who I know I'm here to help on their solopreneur journey, how I'm targeting my messaging specifically to those people, and how I'm getting more focused on the type of support that I put out there to be able to help people take their businesses to the next level.

[00:20:34] Kathi Burns: Yeah, I'm with you on that. I think it's the same thing. They think, oh, it's so easy, create, I've created so many online courses and written so many books and it just doesn't happen that, billions of people are going to find the information and if they find it, they might resonate, they might not, or how are they even going to find it? So putting the message out in the world right now with all of the noise pollution that we have going on, It is a challenge and you know I'm with you. It's all constantly evolving how we're going to get out there and be out there and you know that, that's why we're on this podcast, right? It's one more way. Say, Hey, here I am, this is what I do. And if you res, and what I love about this is because they're going to be people that resonate with you, people that resonate with me, people that don't resonate with either of us, and they're going to find that person. Now it's easier because we do have, so much information out floating out there. So I love the fact, I don't think there is. There's never too much competition in my opinion, because we're all going to be the attractor magnets with the people that need us. And so I think that's always the kicker, right? Is figuring, okay, how are we going to find the people that we resonate with? That resonate with us? Don't you think that's.

[00:21:49] Sarah Duran: Yeah, I 100% agree. I I think that the competition is a myth. And it is we're we can all do so much better if we're supporting each other because I think you're right. Like we all have our own unique contributions to bring to the world and the right, like our people will find us. And they will, and that means that they will get what they need. It also, I think that what I've been reflecting on too over the last I don't know, six months to a year, is that like the more focus I get on like the exact type of people that I am meant to support, the more I can advocate for those people when I find them. Because I'm like positive. I'm like, I know that I can help you. It is not about, and like I am not afraid of saying this. And I want to make lots of money. I do. But ultimately that's not what it's about. It's like I'm finding, I now, when I see those people and I interact with those people, I know instantly that they are the right, they are the people that I was put here to help. And I can be so focused about that and be able to point everyone else in a different direction, which is why, again, I love being on podcasts like this and build my network of other people so that it, when people come to me and I'm like, Hey, I'm not actually the right person to help you. I have someone to push them towards that is the right person to help them. I could not agree more.

[00:23:10] Kathi Burns: Yeah, absolutely. How do you feel about this statement that you are your own avatar?

[00:23:18] Sarah Duran: Oh, that's I mean I think that's 100% true. The first thing that I have people do when I start working with them as a coach is have them dive deep into who they are. Which is, I think, the fundamental piece that we all overlook when we're building a business. So many people build businesses that are not actually very conducive to the people, to their innate traits, strengths, talents, preferences all the things. And I think when you're one of the, that's the first thing I have people do always. And then one of. Of the things that I'm always asking people that I work with as they progress through their, business journey is like, how do you feel like you're your most authentic self when you're interacting with your clients, your peers, your your community? Because I think we're in, myself included, oh. Can get to places in our business where we're just like, Putting on personas that were not in order to get the next client or appear a certain way in front of a certain group. Which going back to, our unique strengths you're never gonna find the people that are meant to be in your environment if you're not operating as your most authentic self.

[00:24:24] Kathi Burns: I am with you on that. I think that, I think we are our own avatar, and I know when I started my business as a professional organizer and image consultant, there weren't any, because, most organizers are more type A and more analytical, and I'm definitely not, I'm an unartistic creative organizer. So the people that would come to a normal organizer, wouldn't really resonate with me, and the people that I resonate with are the autistic creative women out there that are just like, whoa, I love that. And being your authentic self will draw those people to you. And I agree. Sometimes I think, boy I'm with you. I think a lot of people will start businesses and not, and try to be who they think they need to be based on their avatar. Who is their ideal client? And that's not even their ideal client. I think let's just catch it. Chase and make it basic. Your ideal client, I think is you. Who do you resonate with? People that are like you. Who are your friends? People that are like you. I, after doing so much avatar training over, the past 18 years, it's like I finally come to that realization that, hey, it's easy just who are you, be you and the people that are like you will love you and that'll be your client.

[00:25:33] Sarah Duran: Yeah, that's right. That's right. You'll draw the right people towards you.

[00:25:36] Kathi Burns: That's right. Yeah, absolutely. Okay, so let's talk about organizing systems. Girl, you are the project manager, mistress, queen. What do you use to stay organized in your day-to-day business? What's your favorite hack or tool or app or whatever?

[00:25:54] Sarah Duran: Perfect. So the first thing that I use, like I said before, is just like quarterly short cycle planning. So every, I have appointments on my calendar every month where I go through and do quarterly planning, or sorry, every quarter and then every month, slightly different versions of the same process. That is the same process that I use with my coaching clients. And then, so that's like the first one is just you have to have these I call them time rituals on literally on your calendar, blocked down on your calendar at the intervals that you need them. So I have like daily ones, I have weekly ones, I have monthly ones, I have quarterly ones, and I have annual ones. That would, that's what I would say is my first one. And then in terms of like specific apps and tools, I have a couple that have like really changed my life. The first one is I use a task tracking app called Sun Samma. And it is based off of like agile project management practices. It helps it builds in some of those time rituals. So it has, you do a daily review. Every time you open it up in the morning, what are you gonna do, how much time is gonna take? Then it's you actually have 11 hours of work on your calendar. That's probably too much. What are you gonna trim? In addition to many other amazing things they also have a very, an amazing blog. They think very deeply about productivity, time, task management. So that's a really good one. I also use, because I have, I don't know if this, if I'm like the only one that this is true of, but I have between across myself, my clients and the various businesses that I run. I think I have seven Gmail accounts. And so I use an app. Or a software program called Shift and that is basically takes all your various Gmail accounts and organizes them so that you're not to, you're not toggling back and forth across Google Drive, Google Calendar, and Gmail for multiple different accounts. Those are my those would be my number one and two. And then the two that I've started using more recently that I also really one is called reclaim.io. Reclaim. I think it's reclaim ai reclaim io. I can't remember what, I think it's oh, do you use it too?

[00:28:00] Kathi Burns: Yes. I've dabbled with it.

[00:28:01] Sarah Duran: Yeah. I like it a lot. I still am like, Playing around with how to make it work the best. But because I use Calendly so much for people to book on my calendar, it's really nice that what it does is it helps you hold blocks on your calendar, but they can move. So it's I wanna have an hour every day when I eat lunch. And so when people look at my calendar through Calendly, they can book and that block will move around. But it never goes away. So once everything else is eaten up on my calendar, that block has to be somewhere between the hours of 11 and two, I think is mine. So that's just one example of what that one does. There was something else. Oh, the last one I would say is an email tool called Boomerang.

[00:28:41] Kathi Burns: Yeah, I love Boomerang.

[00:28:42] Sarah Duran: Yes, is a great one. So you can schedule emails in advance. You can see if people have opened your emails you can pause your inbox and either turn on an autoresponder or not turn on an autoresponder and addition to, I think many other things. But those are the things that I love the most.

[00:28:58] Kathi Burns: I love that one. So I'm not f familiar with son Saana. Is it s o n? We should, I think I'm gonna put the link.

[00:29:04] Sarah Duran: It's s u Yeah, it's s u n s A M A.

[00:29:10] Kathi Burns: Okay. Yeah, we'll put the link in there. I'm gonna check that one out. Yeah, I totally agree about having all your, I have my clients put all their emails into one inbox, because I have like massive amounts of emails as well and it's a similar thing. You don't need to be logging in, logging out, logging in, have multiple things happening. It's just way too confusing. Okay, so that's awesome. Now, if you had to roll back time and talk to your 18 year old self, what would you, what advice would you give her?

[00:29:38] Sarah Duran: Oh, what a good question. I would say stop trying to be like everyone else.

[00:29:46] Kathi Burns: Bingo. Be your true, authentic self. Yeah. That's really good advice because, and I think at 18 we're always trying on different hats and different personas and trying to see where we fit. And it's just be yourself, revel in it. You are, you we're, there's no one like you.

[00:30:02] Sarah Duran: And yeah, and I guess on that I would also tell myself like, you may not know who you are, and that's okay. Maybe that would be the second thing I would say. Stop trying to be like everyone else and don't feel like you have to pick one direction right now. Just this is your time to explore. You may not actually know who you are until you're 30 or ever, or ever.

[00:30:21] Kathi Burns: You think 30 and at 35 you're completely different. So yeah, totally. Back to the change thing, yes. I love it. Okay, so I know you have something to offer the listeners here. What do you want to put out there as a freebie for the people who are listening?

[00:30:36] Sarah Duran: Yes. So I, like I said, I've really been super conscious of my own solopreneur journey and all the solopreneur that I've been working with over the last several years. And through that work I've identified these growth cycles, like these growth cycles of solopreneur business development. And what I've found with the people that I work with over and over again is that you can fit into these three different phases of solo printer growth cycles and what you need, the next steps you need to take with your business are really driven by like where you are today. And a lot of us get into this place where I think we talked about it before. We get distracted by shiny objects. We're trying all these different things and we're not focused on what is the actual thing I need to move into the next phase of my business? And the thing about when you're at a crossroads and you're ready to go to the next step is that you have to know what happened previously and where you stand now before you can know how to move forward. And the what I'm about to launch will be a solopreneur growth cycle assessment and you'll be able to access it for free on my website on the homepage of my website. It's completely free tool. It'll be help you diagnose and see exactly where you are and the solopreneur growth cycle, and then give you some really concrete tools and strategies specifically tailored to that cycle of growth.

[00:31:58] Kathi Burns: Perfect. Perfect. We all need that. I think it's good to just get an assessment all the way through your journey. So I think people could use that over and over again. Every year do another assessment and see, where does Sarah think I am now? What are the tools that I need to do to implement? So that's a really valuable resource. I really appreciate that. That's generous and it is live at this point by the time you hear this podcast. It'll be up there and ready. So you'll see the link down below for sure. And for those of you who want to get more out of their time, you can also go ahead and download the eight steps to organize your amazing home office. That's also available for you from me. I love this. Now, is there anything that we should have talked about or that was on your mind that you wanted to bring forth during this conversation?

[00:32:43] Sarah Duran: I don't think so. I think we've covered everything. I think the thing that you said that I like so much is organizing with having this like creative frame to organizing, which I think is so powerful because I think you're, I'm a type A person myself, very type A But I think giving people, a lot of times, I think when you're in, when you're creative brained, because that's like a lot of the types of people that I work with too, freelance creatives you need structure, but you also need someone that like, thinks the way you think. So I just, I think that's really powerful to be able to offer people a sort of like more type a type of service in terms of organizing, but be able to like cater to that more creative Brained person.

[00:33:26] Kathi Burns: Yeah, it's pretty funny because they're all like, I don't wanna, I don't wanna set go. I don't wanna have a calendar. It's so we, nothing is cookie cutter in my world and that's what makes me really enjoy it is creating a unique system for each client. Because they all think differently. They're all rebels, because as entrepreneurs we're typically rebels anyhow. We're always a little bit thinking outside the box, which is why we invented new companies. So it's just a gas to it's just so much fun. The creative is, that's my juice, right? To create a system specifically for each client and not try to put them in cookie cutter, because if I put in cookie cutter in, didn't get a last anyhow, they're gonna do they chuck it as soon as I walk out the door, finish the, that's right. Yeah. That's cool. Thank you for that. Okay, cool. This has been a really good show. I've so enjoyed getting to know you and everybody makes sure to download this assessment. I'm going to go ahead and take it because you know, no matter how many years you've been in business, you need to get an outside observer viewpoint. Where you really are compared to where you think you are in your business. So that, that's valuable. Thank you, Sarah. I really appreciate it and thank you for being on the show.

[00:34:35] Sarah Duran: Yeah, thank you so much for having me.

[00:34:37] Kathi Burns: Yeah. We will see you soon. Hopefully I'll go, I'll be on your podcast and we can chat a little bit more.

[00:34:43] Sarah Duran: Yeah, absolutely.

[00:34:44] Kathi Burns: Okay. Take care. Thanks guys.

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