Cat Griffin is one of those people who makes things happen. She is a multi passionate entrepreneur, a university teacher, and a master connector who helps business owners grow through collaboration, community, and smart social strategy.

In this episode, Cat shares the wild origin story of her business. It started in a swimming pool in Thailand, after a few cocktails, when she decided she was going to become a travel influencer. The twist? She did not even have an Instagram account at the time. Within two years, she grew that account to 100,000 followers and learned the real behind the scenes work it takes to build an audience.

From there, Cat used her teacher brain to turn what she learned into courses on social media and sales strategy, and she eventually became known for organizing large scale collaboration events like bundles and summits. She also shares a memorable moment from early on, when she ran a massive bundle with 250 contributors, lost her VA midstream, and had tech issues stack up one after another. That experience forced her to build systems, stay calm under pressure, and create the simple processes she uses today.

You will also learn what a bundle actually is, how it works, and why it can be one of the best ways to grow your email list with targeted leads. Cat explains tripwires, why relationships matter just as much as the numbers, and how collaboration can feel more natural than cold outreach.

If you have been stuck in planning mode, waiting until everything is perfect, or feeling lonely in online business, this conversation will give you a boost and a practical next step.

In this episode, we cover:

• How Cat grew to 100,000 followers starting from zero

• Why “just start” beats perfect planning

• What bundles are and how they help you grow your list

• The biggest lesson Kat learned from a tech nightmare launch

• Why collaboration is about relationships, not just numbers

• Cat’s free resource: Be a Rockstar Collaborator