Why You've Got To Check Out Today's Episode:

  • Lean why getting business advice from outside of your circle of influence is helpful for your business.
  • Discover why delegating is so important.

Resources:

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Tweetable Takeaways from this Episode:

“Even if you don't plan on managing people, if you plan on being what we call a solopreneur, you still have to be very self-aware. The best leaders pick up any leadership book, pick up any book on any successful entrepreneur, it comes down to self-awareness."

Transcript:


Kathi Burns  0:04  
Hi there, I'm board certified professional organizer Kathi Burns. I'm really glad you're here. This podcast is designed for busy entrepreneurs just like you who want to take better control of your business and move forward with less stress and more success. If this is your first time listening, then thanks for coming. The Organized Energized podcast is produced for your enjoyment and show notes are found at ThePodcast@OrganizedandEnergized.com. Come back often and feel free to add this podcast to your favorite RSS feed or iTunes. You can also follow me on Twitter at organized energy and Facebook. All links are in the show notes. Now let's get into the show. Hi everyone, I'm back and today I am speaking with Beth Carter. I'm very excited because she is a coach for business owners just like yourself or if you're aspiring to be a business owner. We're here to give you some tips so that you can move forward with more confidence, more ease. That's what it's all about. So welcome to the show, Beth.

Beth Carter  1:06  
Thanks so much for having me. I'm really looking forward to today.

Kathi Burns  1:10  
Absolutely. So I know you're a girl of many of many trades. You also teach at a college and you do a lot of other stuff. But tell me what led you into the business of, what's your backstory on? How did you become a business coach as such?

Beth Carter  1:26  
Well, I think we have to go back to my internship, I was an intern at KPMG, which is one of the big four public accounting firms. I was in their public relations department. And my mentor actually was the head of PR at the time. So when I graduated from college, the unfortunate problem was is that the firm was moving. So they froze all the positions. So I went to a small marketing sales promotion agency. So then he called me up he said, there's no jobs in PR, but there's a great job and executive search having no idea what the heck I was getting into. I said, Okay, fine, I'll look at this. And got the job started in Manhattan. Because I am a native New Yorker, I grew up right outside of Manhattan. I was there for a while then transferred to Stamford, Connecticut, which I really enjoyed. Unfortunately, there was a management buyout of the practice and I went to a search firm for a year. And then 1991 I got I'll be honest, I got laid off, because everybody else in their brother got laid off in '91. It was a bad economic year, especially for recruiters. And then I joined Ernst and Young, another big four public accounting firm in their executive search group. And six months later, they shut the practice down. So I was laid off twice in '91. So a former boss from the search firm, said, Hey, do you want to do some freelance work for me? And I said, Sure. And then a colleague referred me and it grew from there. So I built a pretty sizable executive search practice. We work on a per hour model, so search firms subcontract out to us. Then we had our own corporate, I had my own corporate clients like Macy's, Blinds to go, Wells Fargo and a few others. Then what happened was is I've been doing this since 1991. And probably just be of course, just before the recession, the Great Recession, I decided I needed to broaden myself. I was getting bored smiling and dialing above my garage, making 100 to 150 calls on a search. I still like search, I still do some of it. But the reality was I wanted to expand. So I went back, got my coaching certification and started building my coaching practice. I'm an executive business and career coach. I do mostly career coaching only because of my search background. But obviously I do executive coaching because I recruit mostly executives. And then of course, I've been a small business note owner now for 30 something years, so I do all three. Then also do you could call it group coaching, but it really is corporate training. So I do corporate trainings for banks, health care, Aetna has been a client of mine, Benjamin Moore has been a client of mine. So and sometimes I do coaching as well as training. So I might go in and do training, and then individually coach, others. Then from a business coaching perspective, because I know that's the period we're focusing on today, is that there's people who are very passionate about what they do. But most of them, unfortunately, have not taken like business one on one, as I call it. So they're great at their craft, but beyond that they can't manage the business. And that's where a lot of that's why there's such a high rate of business failures. The other thing that I do, I do have more. I am the Executive Director of the Rhode Island business competition, which is a part time job. It's for a small nonprofit, and we award cash and prizes to a winner and two finalists. So I work with entrepreneurs as well and support entrepreneurs through programming or competition, etc. So, I mean, I'm stamped on the forehead, you know, entrepreneur.

Kathi Burns  5:00  
Right, right? That's exciting. So and I know that it happens with me too, you go into talk in a corporate environment, you end up being one on one coaching with the people that need it. And that's always exciting. So that's it multifaceted. What's your favorite part of what you do right now?

Beth Carter  5:20  
It's so hard to say because I love creating content for my trainings. And I also, as you mentioned, I actually teach it to universities, Bryant University, and Roger Williams. Creating the content, I really, really love it, I love getting in front of the students, I feel that when I'm in front of students, then I learned what they how they think. And then that helps me in my corporate trainings, and then vice versa. But then I also like the one on one coaching, because some people feel either intimidated or whatever. And they, you know, they don't necessarily want to speak out in front of others in more of a bigger setting. So having that one on one, especially for introverts. Also, I don't know if you're familiar with this, but I'm a disc expert. So which is a behavioral assessment. You know, the S's and C's, which are the real introverts, you know, they definitely benefit more from coaching. The other thing that I don't like is when people go into a training, they're all gong ho, and it could be months of training, then they take it all and they shove it on a shelf. So the idea of having that accountability through coaching, I think is very valuable.

Kathi Burns  6:30  
Yeah, accountability is definitely where it's at. I know that you've dabbled over the years, because you're actually gotten really probably deep over the years and all the different types of assessments that you can do being an HR background. Is there a particular assessment that you would recommend for an want to be entrepreneur that's going to come out and create something that would help them maybe navigate their way into business? Is there a specific assessment that you would suggest that they take?

Beth Carter  6:59  
Yeah, I still go back to the DISC assessment. Because even if you don't plan on managing people, if you plan on being what we call a solopreneur, you still have to be very self aware. The best leaders pick up any leadership book, pick up any book on any successful entrepreneur, it comes down to self awareness. So if you don't understand your behaviors, your emotions, you know, all of that how and then not be able to pick up on others, you know, social cues, then you're not going to have a good relationship. So customer to customer, even me corporate trainer to you know, trainee coach to coach you, whatever relationship you have personal to, you've got to be more aware. And we don't realize this. So the DISC assessment to me is valuable, because you can see it in color, and I like the one where there's the one where you are at home. There's a graph, and then the one you are at work, so I liked that, because you are slightly different at home than you are at work.  And if it's very different than you're actually carrying a lot of stress, because what you're doing is you're putting a mask on why you're at work. So entrepreneurs should really, the problem with entrepreneurs, at least when they initially starting or thinking of starting is they don't want to spend a lot of money, but I want to make a lot of money. And so there's a lot of different things that you do need to spend money on. And I think for what little DISC costs, I think it's very valuable to have a better understanding of who you are, and then be more sensitive to how others are.

Kathi Burns  8:31  
Yeah, absolutely. I agree with that. Totally. I think it's a strong, powerful tool. So you had the agency on your own. And you had that for several years and then you landed your first coaching type of client. Talk to me about that client and how it felt whenever you when you started out?

Beth Carter  8:49  
Well, actually, I still have the search firm by the way, just throwing that out there and it's global, which is nice. I think the first big client I got is I thought, let me backtrack, I thought my executive search clients would automatically become coaching clients. I learned very quickly was is that because my work is global. A lot of companies want coaches that are like right there. So you could do one on one, but they don't actually want to pay for travel and all of that. Now obviously with Zoom, things get much easier. But this is you know, you're going back. I started going to coaching school in '08 so  back then that wasn't a possibility. So one of the someone I had built a relationship through actually where I teach, I'm also an alum. And so someone had referred me to he was a financial advisor, and he referred me to one of his clients daughters. And I don't normally coach the 20 something year old. So this is before I started teaching too. And it was we worked together for four or five months, I guess I would say and Mike was a  a helicopter parent. And so she kinda like had her hair in front of her face, she was very insecure, kinda like this. And she goes, I must be a loser, mom got me a life coach.

Kathi Burns  10:07  
Oh boy.

Beth Carter  10:08  
First of all, I hate being called a life coach because I'm not to get her into the family business. And that was the key piece. So a few months, and she went back to school, she actually did an online program, she was very felt intimidated by being with younger people. And she wasn't that old, she's only about 24/25. But everybody else was like 18, 19, 20. And long story short, she is in the family business, she's done very well. It really, it kind of opened my eyes to when you have someone so supportive, without necessarily telling you what to do, which is what a coach really is, that you can do anything. But you need to have that cheerleader next to you. I always describe coaching as if you're in a car, you are in the driver's seat, you're navigating, and of course, you want to get from point A to point B, meaning the goal. I'm in the I'm in the passenger side, I can't take the wheel away from you, well, I could but I be very dangerous. So if you want to go off and stop at Starbucks, or you hit a roadblock, or whatever, my role is to encourage you to get back on the right path and then reach your goal.

Kathi Burns  11:19  
Let's say that an entrepreneur's feels like they're on the right path, but they keep having roadblocks and roadblocks and they're just in overwhelm. And they don't know if they're doing the right thing would be the piece of advice that you would give them?

Beth Carter  11:31  
I think talking to someone else, to be honest with you, because we we again, and it's me too. I mean, when I first started my business, I was kind of like this and the goal was to make money. That was the goal.  I think for most entrepreneurs, that's what the goal is you want to make money. Look at some of these people, like I mean, anyone, Bill Gates, you know, Elon Musk, all those they were entrepreneurs. I mean, that's what they were, I mean, even go back to Henry Ford, he was an entrepreneur. So the thing is, is I think we get very tunnel vision and really need to talk to a few others. And that is not your family members. That is not your BFFs. This is outside of what I refer to as your circle of influence. This is either going to a coach or going to a business advisor, things along those lines. I think it's critical to get different input, and then take a step back and say, Okay, what have I learned? What can I apply today? And more importantly, what can I apply in the future? And that's, that's the other issue. Everybody wants everything done instantaneously?

Kathi Burns  12:36  
Yeah, yeah. No, I think that's really sound advice. And I agree that family members are not necessarily the best place to get advice, because half the time the family doesn't even understand what we're doing. Don't even know what we do for a living, even though they're they might live and breathe us talking about it all the time. But yeah, so it's not a good place to get advice. But if you talk to somebody who's in business, who is actually even a competitor is a good thing. A coach is another good thing. Anybody who's actually seasoned veteran of being an entrepreneur, so to speak, would be a great sounding board because they can see what we cannot always, because we're stuck in our thoughts. And like you said, we're in that tunnel vision kind of thing. Yeah. Okay. So I have to ask you this, because I'm a professional organizer. I'd like to know if you have any hacks that you use yourself personally, to keep yourself organized. Any secret skill set you've you've developed or anything you've tapped into?

Beth Carter  13:36  
Well, I got to go back to living in Connecticut I've been in I just passed my nine year mark in Rhode Island. So in Connecticut, I had a beautiful office over my garage. My ex husband at the time was a self employed plumber. So we were both entrepreneurs. So he had the downstairs, I had the upstairs, I had plenty of space. Here in Rhode Island, I have almost the size of a closet might be a little bit bigger, but it's an actual office, but it's very, very tiny. And so I have files in the basement and this and that and everything. So I think one of the things that I've learned is to say reuse information, but try to reuse information like especially with my trainings and things along those lines so that you don't have multiple files. And I do like paper, I admit that I'm more of a paper person. But where I struggle, which I know is your next question probably and I will answer that question in a second. Is that digital files. I just had a zipped What do you call it a USB? Flash Drive? Yeah, flash drive crapped out on me, and thankfully, most of it was someplace else, most of it. So but I think the thing in terms of organization is realizing where you are not strong. And I'm pretty organized and I have several friends who are professional organizers. So I and I've actually spoken at NAPO of regional conferences, so I do you know, I do have a lot of friends in that realm. But I think for me is that less is more. So I'm trying to reduce down and work that way. But the other thing is knowing your strengths. So I have an office manager, she's much better in ways than on things like she'll get into the weeds. I am more of a high level person, I don't like to get into the weeds. She actually lives in Connecticut. So I got her right, I was I was moving because the person I had wanted to do something else and recommended her and she's been with me nine years. And she's great, because I'll throw 20 ideas at her. And then she'll rein me in and say, Okay, what do you want to do this week? Or what do you want to do today, and all of that. So, an extreme Jen is really, really great at that, because she knows that I'll go off on 20 tangents, too. So she rains me. You have to do a cost benefit analysis, meaning you have to figure out. If you hire someone to do something at let's say, $25 an hour, and you bill, it $200 an hour, everything that you do, that she could do, or somebody else could do, you're losing in my eyes, $175 an hour, correct. And that, you know, entrepreneurs again, have got to get their head around, because a lot of them say, Oh, I can't afford to use someone. And I'm like, you can't afford not to use them. So I'm relatively tech savvy, but she's 1000 times better than I am. So for me to send out Constant Contact, email blasts, and all that kind of stuff is not the best use of my time. Best use of my time is to get in front of people either through speaking presentations, networking events, all of that. With her being in Connecticut, obviously, she's not doing that part. So that's we're kind of like a ying and yang kind of thing.

Kathi Burns  16:47  
Yeah, that's really exceptional advice, too, is make sure you delegate, and I'm always asking my clients, well what's your hourly value? And some people don't charge by the hour, and they don't understand that they don't even know what that means. So as entrepreneurs, we all need to know what our value is on an hourly rate, and then figure out if we're doing something that's below our rate, I agree with you. If you're $200 an hour, and you're doing $25 an hour admin stuff, you're definitely shorting yourself $175 an hour. And once you start thinking along that line, I think it's great advice, because then you start learning how to delegate and thinking about what you should be delegating, which is an important thing, because half the time people don't know what they're doing that they need to delegate anyhow. So again, that's a clarity thing.

Beth Carter  17:39  
It's also a control thing. I mean, I just did a training this morning, and I asked this question all the time. I get them to do a mini brain dump and put down everything in this was just work related. So four minutes write down everything you do, then they prioritize, and all of that. And then if you know, the Eisenhower chart, you know that the bottom square where it's not important, not urgent, they said, you know, if there's anything in that quadrant, or even the whole bottom, the two bottom quadrants, you should really be delegating to someone else. And I say, Look, I'm going to stop this training right now I have a very important question to ask you, and they're all looking at me like she asked, and how many of you refold the towels in your house? And so people are looking at me like, why is she asking this question was such a stupid question. And others are like, me, you know, me. And I said, so it takes you about five minutes to refill the towels twice a week is 10 minutes, times 52 weeks, you're losing 520 minutes a year, but you could be doing something else. And I asked them, of course, why they refold the towels? If it's better in the closet, I like the way it looks, I just don't like the way they do it. You know, all these things. And when I showed you I talked to even entrepreneurs about this is it gotta let certain things go in the control factor. It's my product, it's my service, my name is on the door, all this stuff, you got to let it go. Yeah, not gonna be good at everything. That's, I think, the hardest lesson for entrepreneurs to get that you do need to delegate and push down some of the things and I'm not just talking administrative stuff that could like Jen does some marketing for me, she does some other stuff. And I even had her like, I have a blog series. Like I had her read a couple of blogs, I do edit them. And it's not her favorite thing to do, but it was it was a good learning lesson for her. So you know, you want to grow your staff and develop your staff too.

Kathi Burns  19:30  
Yeah, absolutely. Perfection is overrated, and no one's going to do it exactly how you would do it and it really doesn't even matter. Like in the big scheme of things. It really doesn't matter. So I'm in total agreement with that. Tell me about any time that you felt stuck in your busyness.  You were just a busy, busy, busy, not getting stuff done. And what was your cure all for? Well, besides delegating out I know we already talked about that. Was there anything else that you did to make yourself feel less stuck and less busy, that you are actually focusing more on what you should be focusing on?

Beth Carter  20:05  
So working on the business, not in the business is what you really mean? So, I think, I hate to say this with age comes wisdom. And I think it's very true. I mean, over half my life, I've been an entrepreneur. And I work very long hours. You know, back years ago, I was a single parent, my kids are older now. But at the time they I was a single parent. And it just got to a point of ridiculousness how much I was working, and even coming off vacation this past week,  I'm working a long day today, which is fine. But then I have to say to myself, no, it's nice out, it's a Friday afternoon, I'm going to disappear for a few hours. Or when I lived in Connecticut, at noon time, there was a Zumba class. So my staff knew I have staff, they knew that I was out, but nobody else did. And I did like analysis of the week. So from a recruiting standpoint, no one called me back on Wednesday afternoons, I don't know why, but no one did. If I call people, I get them, but they never called me. So for me to disappear for an hour and 15 minutes, no one knew. And of course, this is before zoom, so no one can see me either. So great. So I'm learning better to set boundaries, and saying no to things because even from a professor standpoint, I get asked, you know, be on this committee do this, and I'm only an adjunct, but I'm an alum, too. So people think I can do all these things. So I do a lot of we've already rattled off earlier. So I'm starting to get better at what's really the important and also what I enjoy doing. If I don't enjoy doing it, I might do it once. But if I don't enjoy doing it, then I respectfully say no, because I just think that I'm not going to put my all into it. And, entrepreneurs, we don't like doing certain things like maybe finance is not our thing or whatever. So, then you what you have to do is hire as I refer to it almost as like your your Qadri, you know of people, you know, bookkeeper, accountant, IT whatever. And so that's what I do, because IT also. I don't want to fiddle with my computer. I let somebody else handle that.

Kathi Burns  22:05  
Yeah, yeah. So delegate it out and take time for yourself. So what I'm hearing and taking time for yourself, I think is very, super, super important. And you're right with Zoom. Now it's less, it's less easy to not be there.

Beth Carter  22:22  
But it's okay to look good. I gotta have the face.

Kathi Burns  22:26  
I look good. Oh, my God is women. It's just really hard, isn't it? It's like, all the guys just get on and they just get on their little podcasts. And they cruise right along. They have no hair and makeup, we can't do that. So sadly, I guess we could but who knows.

Beth Carter  22:41  
Okay, I heard I heard a woman in Wall Street executive speak once and she said she went out one night, they were traveling with two other gentlemen. And they were out all night. And then she had to get up early in the morning, she goes, they roll out of bed, they look good. Because this takes 45 minutes, like I want to do here. And I always think about that, because that's the other thing, the persona when we're meeting a new potential client, or customer or vendor or alliance partner. All those people, it takes six seconds to make a first impression. And unfortunately, we bring a lot of bias to the table. So we really, you know, we feel that we unfortunately, women, I think have feel like they have to do more, which to some extent, maybe we do. But because you want to build that relationship. And that's why I go back to the DISC assessment too, is if you can pick up on social cues that are working or not working, then that helps. But you know, I always do I have a great workshop called the good and bad for word letter words in your dictionary for success. And the first question I ask is, what's the worst four letter word that begins with B? And it's not the one you're thinking of? Because it's five letters. And no one gets it? And the answer is brag. We were being grown up, most of especially people my age grown up with that you don't brag. So I try to get people to understand that you're not bragging your self promoted. So if I get out, you know, if I walk out on the street and say, I am the greatest trainer, coach, you need to hire me that's bragging. If I go out and say I have had 100 clients and I've done this, this and this. That's a fact. So fact is a good four letter word. But women have a really tough time self promoting. Yeah. And you're part of the business. I don't care if it's a product or service, your name is still tied to it.

Kathi Burns  24:30  
Absolutely. And I think as an image consultant, you know, is a three to six second thing and what happens with women that we have so many more choices for how we will present ourselves and that's good and that's bad. That's a dicey slope. Men, are you going to wear a suit and tie it just gonna wear a suit? Are you going to just wear casual shirt, they don't have a lot of options that they're going to do. For us, the sky's the limit. We could do pants, shirts, dress, sweater, casual, whatever, and then we have the shoes issue. There's no problem around that. But you know, we have a lot more options. So it makes it a lot more difficult to create the impression that we want to create from those first three to six seconds. Absolutely. Yeah. Okay, so how about the best piece of advice that anyone's ever offered to you?

Beth Carter  25:22  
That's a good question. I think the best piece of advice is, once you know that it's not right for you anymore. Do something about it. So in my case, I was getting burnt out with search. Actually, I was getting bored. I think it's, I wasn't burnt out, I was just bored. Under phone call saying the same thing over and over again, it gets a little old. So went back to coaching school and doing all of that. And then I got a phone call one day from a person I had met through my university, and she said, Hey, do you want to teach a team building class? And so I started teaching four years ago. So I'm always challenging myself, I get bored pretty easily. So I'm always challenging myself. But I always go back to, you know, why are you doing this? So if it doesn't make sense anymore, like so especially if it's a product, if it if you just don't like manufacture anymore, or you're tired of  the rigamarole,sell it, or shut it down or give it away whatever it may be. Because I think that if you're not totally into it, it's going to show and I think for me, on the search side, I do have one search right now, I've only been doing one search a year for the last three years, it just I mean, partly because of COVID. And I'm fine with that. But no one search is fine. Couple searches I'll do. And again, it depends on what the search is, if it's global, I do a lot of work in the nonprofit space. I'm fascinated by that. I love talking to those people around the world and getting their perspective on things. But if I'm doing like 100 phone call, calling locals, the boring search, whatever, I don't want to do it. So I think that you have to stay passionate, and it's hard to stay in it sometimes. You might get a string of bad clients or you don't get paid, which is always an issue. So really, and so if you don't mind me digressing for a second, I think the important thing too, is defining what your what is the ideal client. And the ideal client is not only do they pay you, they pay you on time, but they refer you and you enjoy working with them. So you could get the nicest, and they don't take because you can work with a really nice person, they pay you but they kind of take advantage of you. So you have to be careful with that. But I think that if they're referring you and supporting you, if it's a two way street, you give great service to them. They in turn support you. So I think that's an important message to to entrepreneurs.

Kathi Burns  27:42  
Yeah, know who you like. Know the clients that you want to work with, work with the ones who bring you joy. Because there's so many clients out there, there's not a deficit of clients, let me tell you that for any entrepreneur or entrepreneur, there's never a deficit of people who need your skill set is but the more you know who you like to work with, the more enjoyable your job will be in the long run. Absolutely. Yeah. Good advice. Okay, so you have something free for the listeners that we can download or listen to or something, what do you have is a very valuable free resource that you can offer the listeners?

Beth Carter  28:23  
Well, to be honest with you, I gave this some thought because I don't really have a lot of stuff in that respect. So my blogs are on my website. We do have a blog every week and I think they're valuable. I get a lot of feedback that they're helpful. So I think that, you know, if I have a series on team building, I have a series on leadership, I actually have a six blog series that's on ABC 123 of women in leadership, which has been very interesting, some of the feedback I've gotten on that, again, because women doesn't necessarily see what's going on. So like, one of the things I mentioned in that blog series is the idea that you go to a conference, and because on one person I get stuck sitting with a whole corporate table, and they're all very nice, and they all you know, introduce themselves, but then all of a sudden, they're talking about the latest nail polish and the gossip and all of that. And that's been a little some people push back on me on that when they're like, well, what's the problem going to a conference and making it a Girl's Day? And I'm like, well, because it's not a girls day. I'm they're putting out money, I want to meet people and you're all a group of hens or whatever. So, so my blog series that if someone wants to email me, and they have, you know, want to have a 10 minute session, I'm more than happy to do that as well.

Kathi Burns  29:37  
Okay, great. What we'll do is we'll put the link down below for the blog and for your email, and reach out if there's anything that you feel that you have this burning question or something she can help you with. That's very gracious of you. I appreciate that.

Beth Carter  29:52  
So well, you know what, again, it goes it comes full circle. Meaning that if you help others, they'll help you in the long run. And I think that we do need to band together. Because people get very competitive. I think people are, because of the pandemic, mostly I think people are a bit burnt out. I don't think they're necessarily all thinking clearly. So if we don't support each other in the end, as you said, there's tons of clients out there. So there should be no super competitiveness here and I like dealing with different coaches, different people, because again, I also learned and then I can use that learning into my trainings or my coaching. So it helps me as well.

Kathi Burns  30:31  
Yeah, absolutely. Is there anything that I should have asked you that we didn't cover that's on your mind?

Beth Carter  30:37  
I think one of your questions you asked is like, why would someone want to do business with me?

Kathi Burns  30:43  
Why would someone want to do business?

Beth Carter  30:45  
Thank you. I think so the first semester I taught, as was team building, as I said, and they were seniors. And ironically, my son went to the same school. So a lot of them knew my son. And I asked them, I asked them, I said, what, like, use three words to describe me, and I had them text me. And a lot of them said, I was creative, and whatever. But the word that came out, which another coach also called me was unconventional. And I, that's very true. You know, I've brought crayons into the classroom, I don't like to lecture. Same with coaching, I brought krans into coaching sessions. I've had them do other types of things. Because that makes it memorable. If you have the same old, same old, whatever coaching, training, even search, I try to get outside of the box and try to bring in some kind of level of creativity. Because a lot of people also don't think they're creative. And we lose creativity as we get older. But we're creative in different ways. Like I have a good friend, she'll tell you flat out, she's not creative. Yeah, she doesn't scrapbook and knit and all that stuff like I do. But the way she thinks through numbers is scary. I mean, she thinks through things I would never think of, she's also she'll take stuff out a refrigerator and make an amazing meal. You'll never get it a second time. But it's an amazing meal. So I try to draw that creativity out of others, like do unconventional things, to get that for them. And also to boost their confidence and also make it more memorable so that those notes and everything don't end up on the shelf.

Kathi Burns  32:19  
Yeah, never to be looked at again. Right. And then walk away feeling they are more creative, because I agree there's a lot of people that feel that they aren't. But I think we all have that spark your creativity within us. Some of us express it every day, some of his hide it, you know, because we don't think we have it. But we really have it just like going into your fridge and making a beautiful meal out of whatever. That's total creativity. So kudos to her and kudos to you. I'm sure you've pointed that out to her a bunch in the past. Yeah, of course. That's what friends are for. Okay, well, I really appreciate your time and your energy. And I'm just so thankful that you've been on the show. So thank you for your time.

Beth Carter  33:01  
I really appreciate it. It's always fun doing podcasts. So thank you for having me on.

Kathi Burns  33:05  
Absolutely. This is fun, everybody, make sure to check her out. Go to the email here or go to the website and read the blogs of the specific types of topics that you want to ask about. She's written about for you just for you. So go ahead and check it out. Meanwhile, I'll see you next week.

Hey, thanks for listening to this podcast. I hope you enjoyed this episode. And if you want to hear more, feel free to subscribe on the platform of your choice. Also, if you feel so inclined, I would truly appreciate a good rating from you, to me have a stellar day.

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