Why You've Got To Check Out Today's Episode:
[00:00:00] Kathi Burns: Hi there. I'm board certified professional organizer Kathi Burns. I'm really glad you're here. This podcast is designed for busy entrepreneurs just like you, who wanna take better control of your business and move forward with less stress and more success. If this is your first time listening, then thanks for coming.
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Now, let's get into the show.
Hi everyone, this is Kathi and I am back. Today I'm talking with Patrick Hensler. He's the co-founder and director of Connect365.io. Now, I don't know about any of you folks, but for a time there, it was really hard for me to follow up. And my follow through was pretty much nill and niche. So if you have any problems following up with leads and contacts that you've made out there in the business world this is a podcast for you to listen to.
So Pat is a co-founder and director of Connection, Connect365.Io. And he's taught thousands of businesses just like us, how to more effectively utilize social media and email mostly to create relationships because relationships, what it's all about, and convert those relationship with prospects into sales opportunities. So here you have it. We're gonna talk about how to drive more leads to social email without being a spammy salesperson. Let's jump into it.
Hey everyone, this is Kathi and I am back with Pat Hensler. We are gonna talk about marketing and leads and follow up and all the stuff that we're supposed to be doing as entrepreneurs. So I'm excited to have Pat on the show and I wanted to welcome him and say hello Pat. How you doing?
[00:02:02] Patrick Henseler: I'm doing great today, Kathi, really excited to be here. Thanks for inviting me. Really looking forward to diving into all of this.
[00:02:07] Kathi Burns: Yeah, it's gonna be fun. Everybody always wants to know, how did you get to where you are? So let's hear a little bit about the backstory. How do you grow up? What were your parents doing and how did you turn into this incredible entrepreneur?
[00:02:20] Patrick Henseler: Yeah, so let's see. Going all the way back. So I am one of five kids and my dad worked at the time a really small, die cast model cars. Really when I, the first thing I remember there was they would make die cast models of NASCAR cars. And that ended up, that company ended up growing a lot when he started there, becoming the president of that company. They grew, went on to make all sorts of different toys. Pretty much we used to tell people growing up that our dad worked at a toy company, so we used to tell him his name was Santa Claus. And that was fun for a little while until people realized he didn't have a big white, bushy beard or anything like that. But so after that my mom wasn't accountant and then she stayed home with the kids for a while too while I was growing up. From there went off to school, I actually majored and was working in journalism magazine journalism for a little while outside of school. And in that role I actually got my first taste of marketing by doing a lot of social media marketing for different companies, publications, even some video sites that I was interning at. And after graduating, I just ended up finding a job at a marketing company here in St. Louis. And then not too long after that, I ended up working with my co-founder Josh Turner.
At the time I was working for a marketing agency that he was running and that led to a really strong relationship between he and I ended up with us venturing off on our own thing, which turned into, our business cut.
[00:03:56] Kathi Burns: Oh, that's fantastic. So really, you had a model of entrepreneurial ship all along, your mom as an accountant and your dad doing it, saying, I kept thinking the little Matchbox cars. Was it similar to that?
[00:04:07] Patrick Henseler: Yeah, similar. I would say you're probably thinking of Hot Wheels. That was like at the time one of their big competitors. But yeah, similar idea. They ended up branching out. They actually, their company doesn't sell any cars anymore. It's all other things for kids of all ages. But yeah, exactly right. So I got my start just seeing what he was doing and, it always seemed interesting to me to be able to, in some ways have a little more control over calling the shots and like helping decide which way things are going because I will say, he was not a NASCAR person, which sounds funny because he was making these little NASCAR car models. I wouldn't say that was his passion. I don't know if he ever watched a nascar race before he started that job, but he knew how to position things in the market and up gearing that company more towards toys, which turned out to be really good for them.
[00:04:58] Kathi Burns: That's interesting. So he had the marketing bones as well, so you learned vicariously that as well as you got into journalism. I think journalism has so much to do with marketing and for you to branch out is fantastic. So talk to me about when you and Josh met, how was the collaboration and was he already doing it or did you guys perform this out together? The 365 .io.
[00:05:20] Patrick Henseler: I always give Josh some trouble on this. The first time I actually interviewed with Josh for a role at the marketing agency he was running, he ended up choosing someone else, hiring someone else for that role, and then like a couple months later, he reached back out to me and ended up hiring me. So at that agency, really at the time, like I was doing a lot of manual marketing work for our clients running different campaigns through social media, primarily LinkedIn and Facebook at that time, as well as email. And was doing a lot of manual work to send out emails that's very personal, very one to one, not like some big mass marketing email. Doing a lot of work to send it out myself or using a process at the time that used to be called Mail Merge and it was very inefficient. It took a lot of time, which as you can imagine, that agency, a lot of resources and new people we had to hire and I just knew there was a better way. So it ended up turning into, and hey, I got this idea that I think we could build a software to accomplish what we're doing manually for our clients. But allow our people to take on many more clients and that was the initial idea in Wrinkle. And since then, we launched that for our agency and then figured out we had a lot of small business owners, people out there that maybe couldn't pay us $4,000, $5,000, $10,000 a month to do all their marketing for them. But might be interested in using a software like ours to do a lot of that work themselves. And that's really how the company ended up coming about. And, we ended up getting a lot of traction with our software that we ended up splitting it out into its own company. And the rest is I wouldn't say history cuz we're still writing it, but the rest is history for a turn of phrase.
[00:07:10] Kathi Burns: Yeah, it's a really big need to just keep on track and keep in touch and keep in correspondence. And I know a lot of the audience out here, there could be solopreneurs or you could just be a, five or six people in your company that have a whole marketing wing is a little bit cray-cray, right? How does it work? Does Direct 365 link in what platforms does it link in with and how does that evolve as the people out there listening, they might have active campaign, they might have whatever, Kajabi, whatever they have.
[00:07:38] Patrick Henseler: Yeah. So Connect365 the big differentiator between Us and Active Campaign, for instance, is that we will hook into your main email. So if you're using Google or you use an Outlook, we'll hook into there and send out a message from your main email account. Now the difference is rather than a Infusion Soft or Keep now, or a HubSpot like they are sending out from their different IP addresses, ours will send out from you. So it's gonna look like a message that came from you. Cause it's actually as if you went in there and typed it out manually. But it gets delivered at a much higher rate and leads to much higher open rates as a result. So that's our big differentiator there. In terms of your question, like who do we hook into our direct integrations for the email sending her through Google. So Google Workspace or even a free Gmail account, as well as Outlook.
[00:08:32] Kathi Burns: Okay. So you actually used a Google IP address to send from. And what I found though, oftentimes from my Gmails it goes into promotions instead of going into primary. So is there any sense around how you can fix that? Or do you guys have a workaround for that?
[00:08:50] Patrick Henseler: So some of that, usually where we see a lot of people ending up in that promotions tab tends to be based on the more like marketing messages that they're sending out. With ours, like our average open rate through campaigns is 39% on our full platform, which typical like industry averages for open rates tend to be, can vary industry by industry, but 12 to 18% , for most email tools. So getting something to the primary inbox is a big focus on what we do and how our emails are sent out. But the second piece of that I always reference to people is the tool of the software is part of it. The other big part is what's going into that message and into that copy. Because, email inboxes, they're smart these days. They know they're pretty good at determining like this is a sales message because it uses these handful of words or this subject line. So we work with a lot of our clients on how to choose the right copy to go on their message. And we build in a lot of templates for sales outreach messaging that's more relationship focused because that's where you end up getting a lot more sales opportunities, a lot more book appointments, and you end up getting to the primary place in the inbox, which is where, most people I think wanna be.
[00:10:04] Kathi Burns: Yeah, absolutely. And so do you think it's mainly the subject line or it's also the body of the copy?
[00:10:10] Patrick Henseler: So it's both. I wouldn't say it's one or the other. Those are two of the big ones. It's also going to be based on how your recipients are interacting with your emails. So another aspect of our program that we really focus on with people is building up more awareness in your audience. The subject line's important. Like you mentioned, the copy and the message is important, but the biggest reason that people choose whether or not to open an email is if they actually recognize the name of the person that sent it, which is duh Pat, that makes sense. But so many like ego look for blogs on like email marketing. They put a lot of emphasis and focus on subject line and body copy, which is important. But again, we should not ignore the elephant in the room that like the more people know you, the more likely they are to engage with your messaging. It's gonna help all your email. So we actually have a part of our program that is like focused on helping our clients on their LinkedIn, Facebook, and Twitter. Putting out more content. We actually have a team of people that will write a daily post for them and then auto post that to their chosen platform. Which again is a way for a lot of our customers to build more awareness with their market and increase the likelihood that they have more name recognition. So when their emails are going out, they're more likely to be seen and responded.
[00:11:34] Kathi Burns: Oh, that's awesome. So you have the copywriters and the content creators already there. A lot of people need that. I know. Especially as they're start just starting out, it seems overwhelming. What do you recommend two platforms, three platforms? You were talking about the, the big three. If someone was just us starting out or basically looking to redefine what they're doing socially, what would you recommend to them to focus? Is it wide or deep? That's always a question.
[00:11:57] Patrick Henseler: If someone's just starting out and they're in a place like you're describing overwhelm, there's so many options. There's so many things to learn on one versus the other. I would start with two things in mind. One, which are you most comfortable with? Because that'll have the lowest learning curve, meaning that you're more likely to get it done and you're less likely to be in a place of Oh, there's so much to learn. That leads to inaction and Its own problem. The second big consideration I would have is where is your audience? And I talk with clients about this sometimes where they're like, Hey, I have 2000 connections on LinkedIn and I have no followers on Facebook, no followers on Twitter. If that's the math there, I think it's easy to me to focus on LinkedIn. And work on a post for there, work on material to share there and either just repurpose that on those other platforms or just stick to that. LinkedIn, for a lot of our clients who tend to be small business owners, a lot of times B to B or selling to specific professionals like LinkedIn makes a lot of sense because you can find those people there.. You have a way to stay in front of them if you're posting regularly, and you actually even have a way to contact them further over email if you're connect with them. So that one tends to be the one that I would say a bigger part of our audience tends to focus. But I have plenty of other clients that they have an audience on Facebook already. They have an audience on Twitter and I said, great, you have an audience there means you're likely pretty familiar with it, at least to have gotten it started. And your answers there, so stay in front of 'em there. Go where their eyeballs are, where you have access to.
[00:13:41] Kathi Burns: Yeah, that's really good advice. And I think b2b, definitely LinkedIn and b2c, others, but I agree it's whoever resonates. It's so funny because when I first started 18 years ago, Pinterest is a huge following in mind, but no one really ever talks about Pinterest. It's pretty interesting to me. It's not one of the ones, that people talk about.
[00:14:00] Patrick Henseler: Yeah, there's a lot of power in having something like that's a little more niche. In some cases it might not be the one that gets all the headlines, but that's where your audience is. And you built up a following there than you don't need to listen to those gurus that are out there talking about the latest thing. Like I don't know if you use it, but I remember back at the start of the pandemic Clubhouse was all the rage. Oh yeah. And these days I don't know many people who talk about that much anymore. Now you might have an audience that's there, and if so, then great. You can buck the trends and focus on the item that makes sense for you and where your audience hangs out.
[00:14:37] Kathi Burns: Yeah. It's funny, I think Clubhouse was so big because so many people wanted to connect. They just wanted to connect with a group of people.
[00:14:43] Patrick Henseler: Exactly it launched at a good time for that, certainly.
[00:14:46] Kathi Burns: Yeah. It was like the IT thing. It's okay, we're gonna be on Clubhouse. I know that in order to develop this type of thing you have to be super organized. So let's talk Pat about your favorite organizing strategy. What's your fallback go to that just keeps your day in order, your week in order or Pat going down the road or where he wants to go?
[00:15:04] Patrick Henseler: My fallback organizing tip, it's a good question cuz I've used, in the companies we run, I've used a lot of different tools that are supposed to make you more organized. I tell you what, the one that for me, I go back to that's so critical is really blocking out and my task for the day on my Google calendar and as best as I can, sticking to the times that I'm studying to stay with them. Like it's simple. But I think actually that's why it's powerful for me is that it's simple. I can look at it, it can give me the alert there. But I am very, like if I showed you my calendar right now, I try and account for each day any gap of time that's 20 or more minutes for something. And then the other like hack or just like routine that I follow each day is two items are built into that. At the end of each day, I'm gonna review the task that I had on my list, or the blocks of time I had set aside and just to review it. In some ways it's a little bit of a mindset tip to be like you get, if you know I'm talking to other entrepreneurs out there, you wear a lot of hats. You gotta do a lot of things. You got fires to put out, you got planning, you're doing, you got all sorts of things. I think it's important at the end of the day before you go on to, your other roles in life, your home life, or whatever it might be. Get a little bit of a recap of what you did, what you accomplished, and it helps you set priorities for the next day. So that's like the second piece there is then I either am at that moment gonna set my priorities for the next day or I might sometimes do that first thing in the morning if I wake up and, wanna kind of jot down what I need to get done. And get that into my calendar. My calendar is just so critical. Without it I don't know where I'd be .
[00:16:53] Kathi Burns: I love the Google calendar and that's really quite disciplined to block out everything that's over 20 minutes that's really disciplined. And I agree with you, the reason that it's working for you is because you do take that time at the end. If you don't take the time, at the end of the day, you don't even know what you're supposed to schedule necessarily. What didn't get finished, what fell through the cracks.
[00:17:11] Patrick Henseler: Yeah, exactly. And I work with a lot, whether it's, if I'm training someone new to our team on how to work in the process or I just work with a lot of entrepreneurs and I know what it's like in a space like that where you have to wear, you have to be the marketer, you have to be the salesperson, you have to be the fulfillment person, you have to be the finance person. You got a lot of hats you're wearing and a mistake I see happen too much is like when you're doing that, you're like caught up in the grind and you get to the end of a day or a week, you're like I know I was really busy all week, but was I moving towards my big rocks, my big priorities, the things that need to get done to move the business or move this project or that project forward. I am committed to my calendar and doing that, what I am not gonna lie to someone new to it or someone that's listened to this and this entrepreneur. Because it's in there, it doesn't mean that every single day I'm a hundred percent where I'm like, Oh, I timed this out perfectly before I started the day, or this fire came up. I don't have time to deal with that today because of these other things. Things like that can come. So I give myself a little bit of a break there where if I need to move something, I make sure it gets moved. So that's still in front of me each day. And I've always just always found it helps me get more of the big items that I need to get done, rather than just feeling like I'm running from fire to fire, fixing things.
[00:18:33] Kathi Burns: That's a really good point, Pat, because if you don't know what you didn't do, you don't know what to move, right? .So if you're just going through it and you don't have that list of things, then you don't know what to schedule. But also I think the recap at the end of the day is a way to go good job. I can't believe I did that, that, that and that, because an entrepreneur a big part of my focus these days is, celebrating, like taking the time to say, Good job, Kathi, you did it. Celebrate yourself. And if you don't do the recap, you don't even know what to celebrate either, because you're just going right full speed ahead.
[00:19:09] Patrick Henseler: I love it. Yeah. We focus on every company meeting I run. The starting point is people on our team are supposed to share wins. We do that even with customer calls, group calls. We'll start that way and we'll say, Could be a win in this program. It could be a win in your business because you're right. Too often people, they're on to the next thing, which like, that's important. You need to be able to move forward. But it's important too to recognize what was a success, what was a win. Even the losses, like what did you learn from that, that you can turn into a win. Otherwise it can be a, it can be a heavy weight and I need that personally at the end of the day. Because I find otherwise, I, it's tough for me to go into my role as a husband or dad because there's something in my head about Oh, what was this thing that I was supposed to do? I need that to end the day to say This is what's getting moved to tomorrow. This is what I completed. Great. And it helps me put different things into different buckets for my, myself personally.
[00:20:09] Kathi Burns: It's closure and I agree. It's separation, so you can move into the next part of your day. Okay, now I'm dad. Now I'm working out. Now I'm gonna be husband. It's so important to have that distinct separation, especially for those who are working at home. I don't know if you're, are you working at home? Are you virtual?
[00:20:25] Patrick Henseler: I am virtual and we actually, we've been virtual for really, I'm trying to think how long now, five or six years. So I have in the last couple years I've had a lot of friends saying they were learning how to do it. And I was like, I can tell you all the things. And that's one of the items I tell them. When I first went virtual, your day, it's a big change to your daily routine and schedule. And it was easy for me to really blur the dividing line between like work and home and, I'd get to the end of the day, and it would be much later. And I'd think back did I even eat lunch today? And I was like, I need to change this. And the biggest thing for me has just been being very meticulous about, planning out my days and making sure that's helping me get towards the goals that we have as a company.
[00:21:14] Kathi Burns: I really appreciate you sharing that. I'm a big Google Calendar promoter myself. I really believe in it. Do you color code your tasks based on different types?
[00:21:23] Patrick Henseler: If I'm feeling really good, I might. I would say some of that will depend if I got an extra minute or two, it's not, I'm not as religious about that. We use different task management tools internally, like we use Asana for something like that we do, just because I think tools like that for me, have been most impactful when I'm trying to communicate ideas or projects with other people. I just don't wanna give everyone access to my Google calendar and like they're, seeing like a beautiful mind type situation. So I use both, but for my internal stuff that the internet runs my day is that Google Calendar.
[00:22:01] Kathi Burns: I'm with you. I am with you on that. Love the Google calendar. Okay. So let's talk about a time where you felt like you were in the weeds and something really just knocked you off your balance and what happened and how'd you get back from that?
[00:22:15] Patrick Henseler: Oh, let's see. A time when I was in the weeds.
[00:22:18] Kathi Burns: Which one you can remember, right?
[00:22:21] Patrick Henseler: It's a place I think most entrepreneurs end up being, and you get somewhat good at here are the things I go to get myself out of this. If I to think of one specific instance, the one I'd probably go back to is at the start of our software company. And it's different, we aren't like a venture backed software company. Really boots strapped and even so at the time, it's just as we were starting this project, I had a role in this agency and this different company. I was able to take a lot of what I did in my day to day and say, how do we design and build a product that makes this easier for someone doing it? But it still was like wearing two very distinct hats. I had clients that I was pulled into. I had people on the team that I managed that I was, I couldn't let them down otherwise it would be, a big impact and effect. So that's probably the one to me that is the most obvious and like clear example that I go back to was very in the weeds because I was trying to balance these two items. The way I got out of it, maybe two things that jumped to mind. One was joining a few different groups with other founders, co-founders, entrepreneurs. Because you end up then it's easy to start thinking you're comparing your situation to other people you're close to. And other people I was close to weren't able to understand it. They're like, You have the job, what do you mean you get this other thing going on? And it was able to open my eyes and mind to okay, this isn't fully unique what I'm feeling or going through, and there's other people that have done it and that can help get you out of a rut or feeling like, how do I get out of this? So that was really helpful for me. And then the second I already talked a little about the calendar item, so I'll leave that one out of this answer. But the second thing I might say here is just being a really good documenter. I am a big spreadsheet user again, like maybe a little old school for some people that maybe they have some neat new widget or tool to do. But I used Google Sheets very extensively to document things that I was, on my day to day, my day job, so to speak, what was going on, what was a pain point problem, something I wish could be solved, and then being able to take that exercise and turn it into something that, for the software product I was able to then apply was really helpful for me to like get out of it and feel like I was doing my job at both without letting the other one down.
[00:25:04] Kathi Burns: I was gonna say, you're sneaky like that. But it makes total sense. Everything is entrepreneurs that we create, we're creating based on our experience and where we see that there is a void and a lack.
[00:25:14] Patrick Henseler: I think, it's also like entrepreneurs, when I talk. Different entrepreneur clients of ours. We do a lot of help with clients about their sales process too, is there's the old adage that you don't wanna just create a product, you wanna solve a problem. And a lot of times it's what's a big enough problem in my own life and my own work? That I'd actually be willing to pay to solve. And that's an exercise that I hope everyone out there is done in some standpoint. Unless it's a case where maybe you're selling to a very different type of person you like, but in most cases, I think it's a good exercise of what problems are there here, and how does this product address it rather than, I just created this great product or service. I don't know if it's actually solving anything, but it's, it sounds flashy. It's no, what's the actual what's the in the weeds problem that's getting solved here, because that is, the most powerful thing I think in sales and product design and development that there is.
[00:26:09] Kathi Burns: And I agree. I think that's a really good point too, Pat, that, with the problems that we have are generally, I think that we are our own avatar, quite honestly. So the problems that I'm experiencing is something that my clients are gonna experience. The same thing with you. You're in the trenches, you're developing the thing. You're seeing, Oh, this is a problem I have, so other people are gonna have it as well. I think that's case in point really well, everybody listened to that. And what I also think that is important that you said is that you found groups of peers, but I know that I'm surrounded by people that don't necessarily understand what I even do for a living. My closest friends, they get it, but they don't really get what it means to, to do all this. And having other people being surrounded by other entrepreneurs and other founders and ventures as you did is so very important because then everybodycan relate. They say, Oh yeah, I did that, I remember when I was there and this is how I dug out of it. In fact, that's what this podcast is all dedicated to helping.
[00:27:08] Patrick Henseler: There's a lot of power in knowing, when you like actually internalize, like most people think I know I'm not the only one out there. But when you can have an actual interaction or experience with someone or even just hear from them in some way where like that's similar to something that I feel maybe not apples to apples where it's we are in the exact world, but it's enough where I am like, okay, there is a way through this that, that then empowers you to go find the solution or go figure out the solution and say, it's been done before and I have an example or a handful of examples here that I can point to. And now I get re-energized to, make things better or solve some problem or issue I'm dealing with.
[00:27:47] Kathi Burns: I love it. So did you join mastermind groups or did you just sign, did you, is that what type of groups it was for you, Masterminds or a couple?
[00:27:55] Patrick Henseler: I'm in a couple different product manager, product development groups. Couple Slack channels for that. Been in some mastermind groups, been in some other programs out there for, different items, some more entrepreneurial focus, some more maybe on some specific aspect of marketing. For instance, so I'm in a handful of these over the last handful of years. I've also been lucky enough in some of our different programs to run some like that. So I've also seen it from the other side, which. Is it's always in some ways, which sounds odd and funny, but in some ways when you're able to help facilitate some connections between members where I might not have like just provided a service necessarily, but I helped introduce two people that then were able to work together help share some examples and experiences that then helped another person. That can be, it feels good from that side too. So I've been on every side of the mastermind and program type angle that's out there.
[00:28:49] Kathi Burns: I love it. And I think being a resource, being as big of a resource as you can possibly be is always a good thing. It's a win-win for everybody. I what have I not ask you? What should we be talking about here? That you want to let the audience know about what you're doing or any of your product? What should I have asked you that I did not?
[00:29:08] Patrick Henseler: Yeah. Let me actually I'll answer that certainly. But one thing that maybe ties in a bit that I wanted to touch on you, so you brought up the idea of being a resource to others. I think this is one of the biggest mistakes I see people make when they're trying to do any sort of like outreach for sales development, booking sales calls and appointments is. That if you have that mindset and that attitude that you just had mentioned of like, how can I be a resource to this person I'm reaching out to? Even if you're reaching out to 50 or a hundred of them at once, you end up getting way better and way more opportunities than if you just are sending out an email or a social media message. I do these series, Do you need this series? Do you need this service? We talk a lot in our programs about the power of like relationship building and resourcing, and it's ultimately what ends up helping you get better results. Cause even if you're getting a higher open rate with us, if you have the wrong message, it's not gonna get you very far. So I just wanted to comment that. I think that's so key. And then in terms of your question, Another thing that that maybe you should have asked me on, that's my big thing. Like we call a lot of people that try to do like sales outreach, whether this is someone that's doing cold calling, whether it's someone that's sending email, whether it's someone over social media, we call what most people do out there, we call them leg humper. Like a little dog as you can imagine, where they connect with you on LinkedIn, and five minutes later you have a message in your inbox about their service. Hey, we work with a lot of businesses just like yours, and I'd love to set some time to talk to you about how we can help you. And it's like we've all gotten those where if you can shift the pattern that most people are used to a little bit, and be more focused on relationship. How can I be a resource? How can I help without it being so apparent? Let's talk about my services. You're gonna end up winning time and time again. So that's the big thing I tell people about, aside from what I mentioned earlier, which is build up more awareness in your audience. That's also gonna help you with your email open rates that you know, especially if you're reaching out to a colder audience of people. And if people want more information, they can just go to our sites, Connect 365, that's just the numbers, 360 five.io and there should be a spot in there you can request a free invite to use our products. So that includes us writing some social media posts for you for free as well as utilizing our email automation software. So again, hopefully, if anything makes sense for people that are listening. Feel free to reach out there. You can find my email on that side. I'm happy to help talk ideas or give you some other Google Calendar suggestions as needed. Those are on the house too.
[00:31:58] Kathi Burns: I love that. I love that. That's a huge offer from you. Is, that's our valuable free resource, right? Is that we can actually check it out and use it and have your people write a few pieces for us.
[00:32:08] Patrick Henseler: Yeah. So you can jump in, like I said, that site and we'll write. Now the thing that I'd say for this audience, people that are organized and, entrepreneurs is. My last piece of advice for someone that's thinking about, Hey, I'm gonna start some email outreach, or I'm gonna start some stuff on social media. On the email side, you wanna put in a little bit of planning and thought about where is this audience coming from? What do I need to send them to get, to move forward? So I just mentioned this as a note. When you sign up for if you request a free invite on our site, you'll get access to the social media post, you'll get access to our tool. You'll also get a daily training from us. To help you with that so you're not feeling like you have to reinvent the wheel, you need to come with all the ideas. We base our strategy and teaching strictly on what we used to see work in our agency and what we see work for our clients now. So you get a lot of material there to help you put things into the right place to make your outreach or your social media more effective
[00:33:07] Kathi Burns: That's fantastic. What a generous offer. Thank you so much, Pat. I really appreciate it. It's been a fun, fun conversation. Two Google Calendar people. Were addicts. I know.
[00:33:17] Patrick Henseler: No, it's been great Kathi. Yeah. Sometime we'll have to start a new group for Google Calendar enthusiast.
[00:33:23] Kathi Burns: We should for sure, the Google calendar support group. What colors do you use?
[00:33:29] Patrick Henseler: Yeah, there we go. Yeah, we have a t-shirt with everything blocked off on camera.
[00:33:33] Kathi Burns: I love it. Thank you so much for your time. Everybody makes sure to check out the free offer if you're looking at social media, even if you already have some going on. Check it out, Let them do some work for you. See how it flows and fits with you. And I guarantee you that it's going to help you if you're inconsistent with what you're doing, it's gonna help you get that consistency back. And again, like we say, do the give back, do the relationshiping. That's really the most important thing for marketing. I think especially this day and age. It's all about that.
[00:34:05] Patrick Henseler: Especially if you're reaching out to new people. These are brand new people to your world. It's so critical. It's gonna help you get your foot in the door with way more opportunities. And Kathi, I really appreciate you having me. It was a lot of fun, like you said. And hope to talk again soon.
[00:34:20] Kathi Burns: Absolutely. Signing off for now. Again, we'll see you next week.
Hey, thanks for listening to this podcast. I hope you enjoyed this episode, and if you wanna hear more, feel free to subscribe on the platform of your choice. Also, if you feel so inclined, I would truly appreciate a good rating from you to me. Have a stellar day.
I love this interview with Patrick Henseler. He is so on the money about organising your day to focus on the things that will move the business forward and reviewing to see what things need to be moved forward.
I believe the way he documents the problems and the solutions is a great step towards systemising your business. Something many entrepreneurs overlook.
I resonated with networking to create relationships and surround myself with business-minded people for support and to be uplifted. An often undervalued business need.
Thank you Kathi Burns for this episode.
Thank you so much for your interest, Kim. I really enjoyed speaking with him.