Why You've Got To Check Out Today's Episode:

  • Learn some great organizing tips.
  • Hear some advice if you feel like giving up on your business.




[00:00:00] Kathi Burns:
Hi there I'm board certified professional organizer, Kathy burns. I'm really glad you're here. This podcast is designed for busy entrepreneurs, just like you, who wanna take better control of your business and move forward with less stress and more success. If this is your first time listening, then thanks for coming.

The organized energized podcast is produced for your enjoyment and show notes are found at ThePodcast@OrganizedandEnergized.com. Come back often and feel free to add this podcast to your favorite RSS feed or iTunes. You can also follow me on Twitter at organized energy and Facebook. All links are in the show notes. Now let's get into the show.

Hi everyone. My guest today is Sharon McRill. She is the host of, and the owner of the Betty Brigade. Today. We're gonna talk about how to bring peace and ease to relocating. A lot of us are in relocation mode, and we're moving we're shifting, we're changing our lives a little bit. And the Betty Brigade is a relocation organization company. Her mission is to help people live more organized and have less stressful lives. Yes, I'm a proponent of that. The Betty Brigade helps busy professionals with moving, home staging anything really that needs to be done for you that you just don't have time for. So welcome Sharon to the show. Hi everyone. I am back and I'm with Sharon McRill. She is the owner of, and the founder and the creator of The Betty Brigade. Yeah, Betty can help. Hi Sharon, welcome to the show.

[00:01:40] Sharon McRill:
Hi, thanks for having me.

[00:01:41] Kathi Burns:
Absolutely. So talk to me a little bit about your background. I know you're a professional organizer, but now you're specializing a lot in relocation. Talk to me how you got to this spot.

[00:01:50] Sharon McRill:
So I used to work in corporate life. And when I did that, I did project management. So I took my project management skills and I applied them to a residential model. And when I first started basically I started because I wanted someone who could help me, like this much, like grocery shopping or taking care of pets or meeting the repair guy or all of that kind of stuff.

I really started more as a, like a concierge type of business. And then what happened is that people kept saying could you help me organize my closets? Could you help me pack and move? And so the business over and we're about to celebrate 20 years the business has really evolved. And so we really specialize now in relocation, in helping hoarders in helping people get their homes on the market quickly. That kind of thing.

[00:02:42] Kathi Burns:
Wow. That's yeah, that's a good evolution and you're right. It starts off where you're gonna do one thing and then they're like, oh what about this? And what about that? And I think it's interesting that you said that you help hoarders, is that when they relocate or just helping hoarders in general?

[00:02:56] Sharon McRill:
Yes, and yes. So what ends up happening a lot with hoarders is that their family wants them to get help and they are resistant. And so if we are working with an active hoarder, we ask that they are in therapy because somebody's gotta work on what's going on up here and why they're saving all that stuff. We can clear out their house all day long. It's gonna come right back in. And so that's a waste of time and energy for a lot of people and we don't wanna do that. So we want them to be in therapy. But often their family says, we just can't do this until mom passes. And so we get called after a loved one has passed and we are helping get that home back on the market.

[00:03:39] Kathi Burns:
Yeah, that makes sense. You have to either have something that sticks or be able to do it after the fact. And you're totally right. It takes a team when you're working with hoarders for sure it takes a team and they have to be in the right mental set. So talk to me about, as you were growing your business, when you jump straight from corporate into doing this in residential what happened? What was the experience from jumping? Did you just quit cold turkey from corporate and jump into it or what'd you do?

[00:04:04] Sharon McRill:
I quit with a nudge because I was downsized from my corporate job. So it was really okay, what can I do to supplement my income while I look for another corporate job? And so I was doing it kind of part-time on the side. And then I went and got another corporate job and that wasn't a good fit. I said to the corporation, okay I would like to leave and I think you'd like me to leave so how about a severance package? They did that. I was able to use my longtime severance package, plus some unemployment to help launch my business.

[00:04:41] Kathi Burns:
Brilliant. Brilliant. Yeah. It, that helps. So you, while you already have the startup money, as I started my business on $49 no matter where you come from, you can definitely launch no matter what it is, but that sounds like you had a built in little plan. Had you already been doing a little bit of organizing on the side when you had your corporate.

[00:04:59] Sharon McRill:
No. I've always been I actually, I shouldn't say I've always been an organized person. I have not always been, as a teenager I was a typical teen like chaos and you can't see the floor and that kind of thing. And my mom would just shut the door and shake her head and walk away. What happened is when I moved out on my own, I realized, wow, it's really nice to have an organized space. So that became the way I lived. And so here we are, I'm, now running this corporation and we've got about 15 employees and it's exciting.

[00:05:34] Kathi Burns:
That's incredible. And I think you're spot on that. There's so many executives that they just need that little thing. It's just walk the dog or just make sure the dog gets a bath, or I just need some groceries.or how about a grocery list? I've done that for people like, creating the Amazon grocery list. That's in auto fulfillment, there's all sorts of things that really busy people don't have the time to do. And it's not that they're not smart or not capable. They're just in a time deficit. So , That's really good. Okay.

[00:06:02] Sharon McRill:
And all of that was before before all these grocery services that we just deliver right to your house. This was a thing where you had to actually hire a shopper to go do these things for you.

[00:06:12] Kathi Burns:
Yeah, absolutely. So if you had to do it over again, would you change the way that you entered into this new career? Or are you happy with the way it happened?

[00:06:22] Sharon McRill:
I think that I'm a better person and a better business owner because of the mistakes, but there are some things that I wish I had avoided, of course. There's just stuff that comes up for every entrepreneur. And I thought, okay I'm gonna have mentors. In the first five years of my business I couldn't afford to hire business coaches. It was not in my budget and too much. So what I would do is I gathered a group of people, a, an attorney, a CPA a business coach, and like just a couple other professionals. I would say, can I just take you out to dinner once a quarter? You guys get to network with each other? I will create an agenda. I will feed you a nice dinner and you will just give me your opinions and that's how it worked for about two years. And and it really did help me. It helped guide me and it was within my budget to be able to do that kind of thing. It wasn't really, I guess it did benefit the other people because they met each other, but it wasn't, they were just doing it out of the goodness of their heart. This was. This was a let's help a small business owner get, get on her feet.

[00:07:35] Kathi Burns:
Yeah. And everybody wants to help everybody in whatever capacity we can. There's always someone, can I really use your help? We immediately say yes. And then we try to figure out how it will work. You're gonna feed me a meal. Okay. Yeah. Am I gonna meet some more people? Sure. It sounds very Napoleon Hill of you that having your, you, having your board.

[00:07:53] Sharon McRill:
It was very Napoleon hill and I love that book. And so that's a book that I have read many times and it, as a business owner, there's probably about three or four books that I read regularly. And Napoleon Hill is definitely one of them. The other one is oh crud. I'm just blanking on the name. It's the one about franchising with the lady with the peach pie. She bakes the pies, you know what I, who I'm talking about?

[00:08:17] Kathi Burns:
No yeah, but I can't have the title on my brain either. So we'll come back around to that. We will come back around to that, but, I think definitely having a board of mentors, so to speak or board of directors that are mentors was such a smart thing. That's brillant because you don't have to spend a lot of money to get really good feedback. You just need people who care.

[00:08:37] Sharon McRill:
Exactly. And that's something that I've offered to other entrepreneurs when they're getting started, I've said, Hey, if you need somebody to just bounce ideas off, or if you need somebody to sit on an informal board for your, for, the first year or so, while you're getting started, I'm more than happy to do that. So that I feel like I'm paying that forward.

[00:08:57] Kathi Burns:
Yeah. Yeah. Sending it right back out again for sure. That's great. Okay. So you're an organizer. Tell me about your favorite organizing hack. What do you use every day that you just could not live without?

[00:09:07] Sharon McRill:
I call it the hot, medium cold method. That's what we do with our clients, like things that are hot need to be dealt with in the next 24 hours things that are medium can be dealt with within a week and things that are cold, if they never get dealt with it's a really okay reading that magazine article or, getting to that, that stack of books it'd be nice to get over there. It's not gonna change your life.

[00:09:30] Kathi Burns:
Yeah, exactly. Especially the magazine article. So how do you keep that organized? What specific program or what do you use for your team?

[00:09:38] Sharon McRill:
Oh so we just like there isn't any particular program that we use. That's just something that we implement regularly with our clients that hot, medium, cold and we are constantly giving little bits of homework. So things that don't feel overwhelming that they can do within an hour so that they stay motivated. They stay within the, moving their project forward, but they also don't feel like, oh, there's no way I can get through five boxes before the next time the organizer comes. They can do one box though and say, yes, one box is a success. And here's the thing that we need you to do before the next time we come. That tends to work out really well. Is those small, how do you eat an elephant one bite at a time? You do those small things.

[00:10:21] Kathi Burns:
Yeah, absolutely. So don't get overwhelmed. Don't shut down. You've started your business in such a smart way, Sharon. What do you feel that you would do over would you change? I already talked about that a little bit. There's nothing that you would really change except for just skip a few of the pitfalls, but we all have pitfalls. Talk about a time when you just felt like, oh, I don't know I'm going crazy. It's not working or I'm overwhelmed. Tell me about a time that you were in the depths, because guess what gang, every single person that starts a business has this happened to them. So tell me about your experience and how you dug your way out of it.

[00:10:56] Sharon McRill:
One of my favorite business owners who now has a business that has over 500 employees, he says to every business owner is one wagon wheel away from going into the ditch, and I believe this. And the other thing he says that I think makes so much sense is that as you progress in business, it's not that you don't have problems you just have better problems. You still have problems. It's just different ones, better ones. Cuz when I first started, I thought, okay, if I can just do this, then everything will be great. It's never perfect. Owning a business you have to be okay with it, not ever being perfect because things are constantly shifting. Things are constantly changing. I just was training some new folks this morning. I said to them, there has never been a week with us where our schedule hasn't changed. So part of being an organizer is recognizing that the schedule's gonna change and being okay with that, like just rolling with it, cuz we are gonna fill up your schedule some other way. That's just how it goes.

[00:12:09] Kathi Burns:
Yeah. And bending and flexing and being okay with change. We are change agents, so if we can't change, then there's no way we can have, assist our clients in developing that capacity to change. I call it changing with ease and go work with the flow.

[00:12:24] Sharon McRill:
Or sometimes with bourbon and stomping, but , that's usually not in front of the clients.

[00:12:30] Kathi Burns:
Yeah. Or crying and yelling in the case of the client. But everybody has to get out their own thing, but I like the way that you said that, you have better challenges as opposed to bigger challenges, because we all think when we grow, it's gonna be a much huge thing. It's just a better thing for you to get through. And I think the more that we get through these little challenges, the better we are as entrepreneurs and the better we are as people. And again, the more we can assist our clients as we help them move and change through. What do you have to offer here? I know that from my podcast, everyone listening to the podcast always received something. So what's the Betty Brigade , that's a tongue twister, by the way. I was saying that in your intros and the Betty Brigade. Okay. What is Betty Brigade like to offer to the listeners out there?

[00:13:19] Sharon McRill:
Sure. We have an organizing tip of the week. And so that can just show up in your inbox, if you are interested in signing up for it, if you don't like to give out your if you don't like to give out your email, like we're not, we don't spam you. It's just really simple. It's something you can read in a minute, once a week, just to keep you on track. If that's something that you're interested in, go to our website and sign up.

[00:13:44] Kathi Burns:
Okay. And I'll put the link down below, so you can do that. And yeah. So it's quick, easy tips and sometimes you just need that little spark. It's oh socks. Oh, the soft drawer. I've never thought about that. Better go jump in there. Great. I was gonna say we're wrapping it up with a little bow on top, but I'm sure there's something that I should have asked you that I didn't. What do you, what should we talk about? Anything else in your brain that you just wanna chew?

[00:14:12] Sharon McRill:
Yes. So one of the things that I think a lot of potential business owners, if you're thinking about starting a business is there's this point where you're like, I am gonna give up, I am done. People tell me all the time, oh, you're a successful business owner and yes, I do have 15 employees and yes, I do have a steady income. And so in some circles that equates to success, I still look at myself and go, oh wow. I have a long way to go. And even after 20 years I have a long way to go. Think of it this way. If you are about to quit. What is it that you will do that makes you happier? If there is something that you will, you can do. And I always think of there's this cartoon where this guy is he's digging in a cave and he's like almost there and you can see the other side of the cave there's a treasure and he's almost there, but he's ready to quit. So like, how close are you b causee sometimes you give up and you're so close. You don't even know how close you.

[00:15:17] Kathi Burns:
I think that's great advice. What would bring you more joy? What would you prefer to do? And if you think nothing, I just love what I do right now. Then just keep at sista and mista because perseverance is what it's all about.

[00:15:33] Sharon McRill:
It is about perseverance. I was just talking to my husband and I just did a retreat in the Adirondacks and for business owners with longevity take those retreats, take those time outs to like really recharge yourself. But I was saying to her, cuz she's got this new business. I said, you're not gonna make any money till you probably get to the like 7, 8, 9 year mark. And she's Ugh. And I said, are you breaking even? She said, yeah. I said, then you're successful right now. And she said, my husband doesn't love that. And I said what else are you gonna do? She said I don't wanna do anything else. I said, then keep at it. Keep at it.

[00:16:14] Kathi Burns:
It'll always come around as long as your heart's in it and your intention is that this is what I love. I think it takes a long time to figure out what you love. I know it took me 40 years to figure out what I should do when I grow up. So I'm pushing 20 as well. I'm going into my actually be the 19th year in November, but it takes a long time to figure that out. So if any of you are out there in corporate, not really happy, just think about what would you do for your friends or for others that you would just love to do that would make you feel really great because that's like the tip of what possibly could be the career that you create for yourself that gives you the freedom and the joy to really be you, right? It's whatever brings whatever. I find that whatever skills you're innately born with, don't you think this year, and if whatever skills you're innately born with is like your seed of greatness. And typically that's something that you love anyhow.

[00:17:11] Sharon McRill:
Actually when I started, I made a list, two lists. I made one list of what am I good at? And the second list was, what do I love to do? I figured out where do those two join? And that's how I started my business. So what I'm good at is not always what I love to do.

[00:17:29] Kathi Burns:
But it gives you that inch into the possible career for sure. Yeah, I found out I actually did the what color is your parachute, which is a similar thing, your skills, your loves your passions, that kind of thing. And it leads you right down the road of, oh wow. I love change. People don't like change. So I say, I'll make a career about helping people like change and move through change with grace and I think that's what you do too. Hey, talk a little bit about relocation before we end. What would be the tip if you had someone that was get ready to move across the United States or move to a completely different city, do you have any tips that you would tell them? As you're getting into the relocation.

[00:18:06] Sharon McRill:
Yeah. So moving across the country the movers charged by weight and by distance. So the heavier stuff is gonna cost you more money. So record albums, books, big heavy furniture. If you can leave those things behind, it will be cheaper for you to move.

[00:18:26] Kathi Burns:
Good tip. Great tip. Yeah. Think about, you can always get a couch on the other end. You might love your couch, but is it worth that much money to move it? So good tip. Sharon, thank you so much for your time. I really appreciate it. And I love what you do, you're an inspiration.

[00:18:39] Sharon McRill:
I love what you do.

[00:18:42] Kathi Burns:
Oh. It all comes around in the organizing world. But that's why I love talking to organizers. It floats my boat because we think similarly, but we all have a different thing. That's what I just love about our profession is that we all have our own little niche that we love, the specific people that we love to serve. So thank you for your time. It's been a pleasure as usual, everybody check out, get her tip every day. It's a good tip and you don't have to do anything, but just little 1, 1, 2 liners.

[00:19:11] Sharon McRill:
It's once a week. Not every day.

[00:19:13] Kathi Burns:
Once a week, here you go. You won't even get overwhelmed with that. So thanks Sharon. I appreciate your time and I'll see you on the other side. Thanks you guys.

Hey, thanks for listening to this podcast. I hope you enjoyed this episode and if you want to hear more, feel free to subscribe on the platform of your choice. Also, if you feel so inclined, I would truly appreciate a good rating from you to me, have a stellar day.

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